IBT Foundation Certificate in Professional Marketing (Level 3) offers you with necessary skills required to obtain a successful job in the marketing sector and enables you to perform professionally in a support level role within the4 marketing department of a large organisation by delivering relevant knowledge and practical skills for developing and implementing marketing plans at an operational level. This qualification will help you to acquire knowledge at an administrative level and covers capabilities applicable to marketing in a diverse context. Through this qualification, we intend to impart you with the essential concepts, principles and techniques of marketing required for succeeding as a marketing professional in the modern era. The level 3 course will also prepare learners to develop an appreciation for the strategic as well as operational level aspects of marketing and seek progression into the next level qualifications in Professional Marketing.
|Unit No||Unit Title||Credit|
|CPM302||The Marketing Environment||20|
|CPM303||Importance of Integrated Communication||20|
|CPM304||The Marketing Mix||20|
The assessment of the units will be made internally by the delivery centre. The IBT will externally verify all the assessment made by the delivery centres. The assessment of the units will be made through the course work assignments. Students are required to show that they meet each of the assessment criteria detailed within each unit, to the required standard for the level of the unit.
IBT Foundation Certificate in Professional Marketing (Level 3) will be handed over to the candidates, followed by the assessment of the course work assignments. The certification process will be carried out in two stages in which both an internal and external verification will take place. The certificates will only be awarded to those candidates who attain a minimum of 40% mark in each unit covered under the program.
The program is delivered via Face to Face, Blended, and Online through the approved centre of IBT Qualification.
Learners can choose to enrol with one of IBT Qualifications’ approved centres so that students can learn from a tutor and have the benefits of studying with others. This suits those who enjoy structured classes and learning with others.
Learners can also choose to study with one of IBT Qualifications’ Distance Learning providers who deliver courses through Blended Learning and Online, so that the qualification can be completed at their own pace. This suits those who perhaps have family or work commitments. Moreover, it may also be an option for you if you do not live near one of our accredited centres.
The duration period of the course is 5 months.
IBT Foundation Certificate in Professional Marketing (Level 3) will prepare the learners to explore new endeavours in the field of marketing and help them acquire improved job credentials in the market as organisations tend to prefer candidates with professional qualifications offered by IBT due to the hands-on experience offered in IBT qualifications. Future career options for learners after completing IBT Foundation Certificate in Professional Marketing (Level 3) include marketing specialist, marketing analyst, marketing project manager and online marketing manager. Besides, learners can also progress to level 4 qualifications offered by IBT or seek undergraduate courses at the university level after completing this qualification.
Learners who meet the requirements for the qualification will be awarded a pass. The qualification itself is not graded. For each unit learners will be marked out of 100 and will be graded as follows.
|A||65% - 74%||Distinction|
|B||50% - 64%||Merit|
|C||40% - 49%||Pass|
|D||30% - 39%||Marginal Fail|
|D||15% - 29%||Fail|
The approved centres of IBT can be used by the learners to register with the IBT Foundation Certificate in Professional Marketing (Level 3) qualification. IBT ensures that the approved centres meet the quality standards while tutoring. In addition, the structured learning process will enable the learners to directly interact with the tutors. Besides the knowledge exchange process will be highly possible through studying at an accredited or approved centre of IBT. Moreover, attaining efficient guidance will be possible through studying under an approved centre of IBT Qualification.
IBT provides the opportunity to the learners for pursuing the course distantly through a distance learning provider. IBT had accredited many distant learning providers for helping those learners who have work and family commitments. However, the learners seeking for the distant learning option will have to finish the program at their own pace. Moreover, the distant learning option is best suited for learners residing far from the accredited centres of IBT.