Level 4 Certificate in Professional Digital Marketing


The courses offered by IBT are crafted with the desire to drive talent development and improvement in employability of our learners by instilling relevant knowledge and industry-specific expertise amongst our learners. Our level 4 certificate course in professional digital marketing is designed to meet the increasing demand for talented digital marketers across diverse sectors. This course is apt for marketing executives with industry exposure; who strive to enhance their employability in an effort to sustain career growth in highly competitive professional domains. Moreover, the course encapsulated adequate theoretical learning and practical lessons to ensure that the learners will be able to thrive in demanding work environments. This course is also apt for novice marketers as it offers an in-depth discussion of the fundamentals of digital marketing and its diverse applications in the current era.

Unit No Unit Title Credit
PDM401 Introduction to marketing 20
PDM402 Applied marketing 20
PDM403 Planning of promotional campaigns 20
PDM404 Digital and traditional marketing techniques 20
PDM405 Stakeholder management in marketing 20
PDM406 Digital marketing practices and techniques 20