The courses offered by IBT are crafted with the desire to drive talent development and improvement in employability of our learners by instilling relevant knowledge and industry-specific expertise amongst our learners. Our level 4 certificate course in professional digital marketing is designed to meet the increasing demand for talented digital marketers across diverse sectors. This course is apt for marketing executives with industry exposure; who strive to enhance their employability in an effort to sustain career growth in highly competitive professional domains. Moreover, the course encapsulated adequate theoretical learning and practical lessons to ensure that the learners will be able to thrive in demanding work environments. This course is also apt for novice marketers as it offers an in-depth discussion of the fundamentals of digital marketing and its diverse applications in the current era.
|Unit No||Unit Title||Credit|
|PDM401||Introduction to marketing||20|
|PDM403||Planning of promotional campaigns||20|
|PDM404||Digital and traditional marketing techniques||20|
|PDM405||Stakeholder management in marketing||20|
|PDM406||Digital marketing practices and techniques||20|
The assessment of the units will be made internally by the delivery centre. The IBT will externally verify all the assessment made by the delivery centres. The assessment of the units will be made through the course work assignments. Students are required to show that they meet each of the assessment criteria detailed within each unit, to the required standard for the level of the unit.
The IBT Certificate in Professional Digital Marketing (Level 4) will be handed over to the candidates, followed by the assessment of the course work assignments. The certification process will be carried out in two stages in which both an internal and external verification will take place. The certificates will only be awarded to those candidates who attain a minimum of 40% mark in each unit covered under the program.
The program is delivered via Face to Face, Blended, and Online through the approved centre of IBT Qualification.
Learners can choose to enrol with one of IBT Qualifications’ approved centres so that students can learn from a tutor and have the benefits of studying with others. This suits those who enjoy structured classes and learning with others.
Learners can also choose to study with one of IBT Qualifications’ Distance Learning providers who deliver courses through Blended Learning and Online, so that the qualification can be completed at their own pace. This suits those who perhaps have family or work commitments. Moreover, it may also be an option for you if you do not live near one of our accredited centres.
The duration of the IBT Certificate in Professional Digital Marketing (Level 4) will be 5 months.
IBT Certificate in Professional Digital Marketing (Level 4) will assist the learners in enrolling for higher studies in digital marketing or other related fields. In addition, the qualification can be used by the learners for achieving improved employment opportunities in digital marketing roles in business organisation. Learners can also seek level 5 qualifications offered by IBT in digital marketing and other related fields after completing IBT Certificate in Professional Digital Marketing (Level 4).
Learners who meet the requirements for the qualification will be awarded a pass. The qualification itself is not graded. For each unit learners will be marked out of 100 and will be graded as follows.
|A||65% - 74%||Distinction|
|B||50% - 64%||Merit|
|C||40% - 49%||Pass|
|D||30% - 39%||Marginal Fail|
|D||15% - 29%||Fail|
The approved centres of IBT can be used by the learners to register with the IBT Certificate in Professional Digital Marketing (Level 4) program. IBT ensures that the approved centres meet the quality standards while tutoring. In addition, the structured learning process will enable the learners to directly interact with the tutors. Besides the knowledge exchange process will be highly possible through the studying at an accredited or approved centre of IBT. Moreover, attaining efficient guidance will be possible through studying under an approved centre of IBT Qualification.
IBT provides the opportunity to the learners for pursuing the course distantly through a distance learning provider. IBT had accredited many distant learning providers for helping those learners who have work and family commitments. However, the learners seeking for the distant learning option will have to finish the program at their own pace. Moreover, the distant learning option is best suited for learners residing far from the accredited centres of IBT.