Effective Public Relation is important for organisations as PR is the communication science that deals with delivering relevant information to the public in order to develop a positive outlook among the public. PR professionals are tasked with promoting the goodwill and corporate reputation of their businesses. IBT Diploma in Public Relation (Level 4), we provide you with an opportunity to develop a career in Public Relations by learning the basics of public relations. Through this qualification, you will learn the most significant practices and theories of Public Relations, and understand how to develop and apply PR strategies, and understand how to manage PR issues and crises. Moreover, this IBT Diploma in Public Relations (Level 4) course will help you gain the level of expertise required for seeking employment in operational level roles in public relations.
|Unit No||Unit Title||Credit|
|DPR401||Understanding the fundamentals of Public relationship||20|
|DPR402||Role of PR Manager in Public Relations||20|
|DPR403||Importance of Planned Communication in Public Relations||20|
|DPR404||Methods and strategies for Public Relations||20|
|DPR405||Duties, responsibilities and challenges of PR Manager||20|
|DPR406||Issues and crisis management of Public Relations||20|
The assessment of the units will be made internally by the delivery centre. The IBT will externally verify all the assessment made by the delivery centres. The assessment of the units will be made through the course work assignments. Students are required to show that they meet each of the assessment criteria detailed within each unit, to the required standard for the level of the unit.
The IBT Diploma in Public Relations (Level 4) will be handed over to the candidates, followed by the assessment of the course work assignments. The certification process will be carried out in two stages in which both an internal and external verification will take place. The certificates will only be awarded to those candidates who attain a minimum of 40% mark in each unit covered under the program.
The program is delivered via Face to Face, Blended, and Online through the approved centre of IBT Qualification.
Learners can choose to enrol with one of IBT Qualifications’ approved centres so that students can learn from a tutor and have the benefits of studying with others. This suits those who enjoy structured classes and learning with others.
Learners can also choose to study with one of IBT Qualifications’ Distance Learning providers who deliver courses through Blended Learning and Online, so that the qualification can be completed at their own pace. This suits those who perhaps have family or work commitments. Moreover, it may also be an option for you if you do not live near one of our accredited centres.
The duration of the IBT Diploma in Public Relations (Level 4) is 9 months.
The IBT Diploma in Public Relations (Level 4) is about preparing learners for employment in PR roles and for facilitating entry into undergraduate courses at esteemed universities. The qualification in Level-4 Diploma will help learners to progress to IBT Level-5 course. The IBT Diploma in Public Relations (Level 4 Diploma) will also enable learners to pursue a rewarding career in public relations. After the successful completion of this course, the learners may choose to pursue a variety of rewarding positions, including PR Manager, PR specialist, media relations specialist, media strategist, public affairs executive, and communication manager with salaries ranging from £20,000 to £50,000+ with sufficient experience. In addition to that, learners will be prepared for starting their own business or perhaps an e-business in public relations.
Learners who meet the requirements for the qualification will be awarded a pass. The qualification itself is not graded. For each unit learners will be marked out of 100 and will be graded as follows.
|A||65% - 74%||Distinction|
|B||50% - 64%||Merit|
|C||40% - 49%||Pass|
|D||30% - 39%||Marginal Fail|
|D||15% - 29%||Fail|
The approved centres of IBT can be used by the learners to register with the IBT Diploma in Public Relations (Level 4) program. IBT ensures that the approved centres meet the quality standards while tutoring. In addition, the structured learning process will enable the learners to directly interact with the tutors. Besides the knowledge exchange process will be highly possible through studying at an accredited or approved centre of IBT. Moreover, attaining efficient guidance will be possible through studying under an approved centre of IBT Qualification.
IBT provides the opportunity to the learners for pursuing the course distantly through a distance learning provider. IBT had accredited many distant learning providers for helping those learners who have work and family commitments. However, the learners seeking for the distant learning option will have to finish the program at their own pace. Moreover, the distant learning option is best suited for learners residing far from the accredited centres of IBT.