IBT offers a wide range of marketing qualifications for helping learners develop relevant marketing qualification to achieve career growth. IBT Diploma in Professional Digital Marketing (Level 6) is one such qualification and this will provide learners the knowledge, skill and understandings to function in mid-level digital marketing roles. The Level 6 qualification is for those are professional marketers working in supervisory, operational or the management role to develop the knowledge and skill across the range of areas to succeed and progress in their marketing career.
|Unit No||Unit Title||Credit|
|PDM601||Introduction Marketing and Digital Strategy||20|
|PDM602||Situation analysis, planning, implementation and control||20|
|PDM604||Digital Analytics, monitoring and measurement||20|
|PDM605||The Digital Customer Experience||20|
|PDM606||Diploma in Professional Digital Marketing||20|
The assessment of the units will be made internally by the delivery centre. The IBT will externally verify all the assessment made by the delivery centres. The assessment of the units will be made through the course work assignments. Students are required to show that they meet each of the assessment criteria detailed within each unit, to the required standard for the level of the unit.
The IBT Diploma in Professional Digital Marketing (Level 6) will be handed over to the candidates, followed by the assessment of the course work assignments. The certification process will be carried out in two stages in which both an internal and external verification will take place. The certificates will only be awarded to those candidates who attain a minimum of 40% mark in each unit covered under the program.
The program is delivered via Face to Face, Blended, and Online through the approved centre of IBT Qualification.
Learners can choose to enrol with one of IBT Qualifications’ approved centres so that students can learn from a tutor and have the benefits of studying with others. This suits those who enjoy structured classes and learning with others.
Learners can also choose to study with one of IBT Qualifications’ Distance Learning providers who deliver courses through Blended Learning and Online, so that the qualification can be completed at their own pace. This suits those who perhaps have family or work commitments. Moreover, it may also be an option for you if you do not live near one of our accredited centres.
The duration of the IBT Diploma in Professional Digital Marketing (Level 6) is 9 months.
The IBT Diploma in Professional Digital Marketing (Level 6) will assist the learners in starting their digital marketing career by taking on mid-level digital marketing roles in an organisation. In addition, the qualification can be used by the learners for applying for any level 7 diploma courses offered by IBT. The successful completion of IBT Diploma in Professional Digital Marketing (Level 6) will also help learners in progressing to post-graduate courses at the university level. The major job roles that learners can seek after completing this qualification are digital marketing executive, digital marketing manager, digital strategist and content planner.
Learners who meet the requirements for the qualification will be awarded a pass. The qualification itself is not graded. For each unit learners will be marked out of 100 and will be graded as follows.
|A||65% - 74%||Distinction|
|B||50% - 64%||Merit|
|C||40% - 49%||Pass|
|D||30% - 39%||Marginal Fail|
|D||15% - 29%||Fail|
The approved centres of IBT can be used by the learners to register with the IBT Diploma in Professional Digital Marketing (Level 6) program. IBT ensures that the approved centres meet the quality standards while tutoring. In addition, the structured learning process will enable the learners to directly interact with the tutors. Besides the knowledge exchange process will be highly possible through studying at an accredited or approved centre of IBT. Moreover, attaining efficient guidance will be possible through studying under an approved centre of IBT Qualification.
IBT provides the opportunity to the learners for pursuing the course distantly through a distance learning provider. IBT had accredited many distant learning providers for helping those learners who have work and family commitments. However, the learners seeking for the distant learning option will have to finish the program at their own pace. Moreover, the distant learning option is best suited for learners residing far from the accredited centres of IBT.