Level 6 Diploma in Professional Digital Marketing


IBT offers a wide range of marketing qualifications for helping learners develop relevant marketing qualification to achieve career growth. IBT Diploma in Professional Digital Marketing (Level 6) is one such qualification and this will provide learners the knowledge, skill and understandings to function in mid-level digital marketing roles. The Level 6 qualification is for those are professional marketers working in supervisory, operational or the management role to develop the knowledge and skill across the range of areas to succeed and progress in their marketing career.

Unit No Unit Title Credit
PDM601 Introduction Marketing and Digital Strategy 20
PDM602 Situation analysis, planning, implementation and control 20
PDM603 Digital Optimisation 20
PDM604 Digital Analytics, monitoring and measurement 20
PDM605 The Digital Customer Experience 20
PDM606 Diploma in Professional Digital Marketing 20